Retail (Malls & Hypermarkets)
Turn footfall into outcomes—context-fit DOOH for retail estates.
Plan day-parted loops by dwell-time and store hours, deliver policy-safe schedules, adapt creatives to weather/inventory, and report IAB-aligned modeled impressions—PDPL-ready and RTA-compliant in the UAE.
Retail DOOH lives on timing and context.
Peaky footfall & short dwell
Lunch, after-work, and weekend spikes create seconds-long windows at entries and corridors.
Mixed formats & rules
A complex mix of portrait/landscape, indoor/outdoor screens with unique brightness and placement constraints (RTA).
Frequent offer changes
Constant updates to promos, price windows, and inventory levels across multiple tenants.
Proof beyond PoP
Brands and tenants need defensible, IAB-aligned modeled impressions, not just play logs.
What to deploy—and where.
Makan Planner
Map/zone filters, eligibility & availability, day-part modeling, IAB-aligned reach forecasting.
Makan One
Policy-aware serving, Proof-of-Play (PoP), network health & alerts, SLA targets.
Makan Exchange
Curated packages (Retail Evenings, Weekend Push), floors & pacing, PMP/Guaranteed/RTB.
Makan Studio
Dynamic templates (EN/AR), triggers by day-part/weather, optional retail feeds (SKU/price).
Venue classes to model:
Loops that fit how shoppers move.
Point-of-Entry (15-30s)
Burst loops at entrances/atriums. Brand-first, high contrast, brightness guardrails.
Corridor Flow (30-60s)
Mix of brand and short promos with frequency caps to avoid fatigue.
Food-Court Dwell (60-120s)
Menu/promo content timed to mealtimes, ideal for A/B variant testing.
Hypermarket Perimeter
Short promos synced to opening hours and category pushes (fresh, FMCG).
Elevator/Lobby
Very short dwell times requiring discreet motion and strict safety/placement rules.
Curate inventory like products.
Retail Evenings
After-work (17:00–21:00) traffic in corridors + hypermarket perimeter.
Weekend Push
Sat/Sun day-parts with a wider format mix for brand and promo splits.
Point-of-Entry
High-impact bursts at entrances and atriums with conservative brightness.
Food-Court Dwell
Targeted lunch/dinner windows for long-form menus and event teasers.
Go live safely and predictably.
Site & Hardware
- ✓ Format/orientation mapping
- ✓ Mount & sightlines
- ✓ Power & grounding
- ✓ Brightness tests
Network & Players
- ✓ Connectivity & clock sync
- ✓ Offline buffer tests
- ✓ PoP test plays
- ✓ Health alerts configured
Policy & Safety
- ✓ RTA guardrails set
- ✓ Exception workflow
Planning
- ✓ Zones/day-parts defined
- ✓ Availability & conflicts
- ✓ Loop blueprints by venue
Creative
- ✓ EN/AR templates
- ✓ Triggers configured
- ✓ Validation passes
- ✓ Fallback assets
Trading
- ✓ Package definitions
- ✓ Floors, pacing & caps
- ✓ Buyer/DSP onboarding
Prove value fast—then scale. (90-Day Pilot)
Weeks 0–2
Audit venues, connect players, pass RTA guardrails, validate PoP, build loops.
Weeks 3–6
Run 'Retail Evenings' + one other package; enable Studio triggers; begin weekly reports.
Weeks 7–10
Tune floor prices and pacing; test A/B creative variants in the food-court.
Weeks 11–12
Compile final IAB-aligned report pack and plan scale-up to 25–50 screens.