Are roadside-visible units treated differently?

Yes—stricter brightness, placement, and motion limits apply to screens visible near roads. These safety guardrails are enforced by the Makan platform.

Do we need audience/PII data?

No. Proof-of-Play (PoP) is converted to IAB-aligned modeled impressions using contextual data like time and location. No Personal Identifiable Information (PII) is processed.

Can we use existing players?

Often, yes. Makan provides SDKs and adapters, and we validate compatibility during the onboarding process.

How fast can we start?

Typical pilots at fuel stations can begin within 3–6 weeks, depending on site readiness and creative asset availability.

How do we reconcile with buyers?

Reconciliation packs tie programmatic packages and deals directly to Proof-of-Play logs and modeled impression reports for transparent billing.

Use Case

Fuel Stations

Short-dwell, high-frequency DOOH that sells the next stop.

Align loops to pump dwell-time and queue patterns, deliver safety-compliant schedules across canopy, pump, and C-store screens, and report IAB-aligned modeled impressions—PDPL-ready and RTA-compliant in the UAE.

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✓ IAB-Aligned ✓ PDPL-Ready ✓ RTA-Compliant

Seconds matter. Safety is non-negotiable.

Very short dwell times

20–120 seconds at the pump, with rush peaks during commute hours and weekends.

Multi-zone layouts

Canopy totems, pump toppers, and C-store screens each have different sightlines and purposes.

Strict safety & brightness rules

Distraction-sensitive areas near roads and lanes require careful compliance.

Offer volatility

Promos for F&B, car-care, loyalty, and tie-ins change frequently and need to be updated fast.

What to deploy—and where.

Planner

Map/zone filters (forecourt, pumps, C-store), eligibility, peak windows, IAB-aligned reach modeling.

One

Policy-aware serving, Proof-of-Play (PoP) logging, health & alerting per zone/device.

Exchange

Curated packages (Pump Dwell, Commute Peaks, C-Store Entry Push), floors & pacing.

Studio

Dynamic templates for day-part, weather, and quick price/promo swaps.

Zones to model:

Canopy Totems Pump Screens Pay-at-Pump C-Store Entrances Car-wash Queues

Build loops that fit the pause.

Pump Dwell (20–90s)

Micro-spots of 5–10s; headline-first; strong contrast; frequency caps.

Canopy/Forecourt (10-30s)

Ultra-brief lines with motion restraint and high legibility for pass-by traffic.

C-Store Entry (30-60s)

Bundle offers (F&B, coffee) and upsell CTAs tied to store hours.

Car-wash Queue (60-120s)

Longer sequences for promos and loyalty program sign-ups.

Curate inventory like retail end-caps.

Pump Dwell

Pump screens during refuel windows; high frequency; strict brevity & contrast.

Commute Peaks

AM/PM canopy and pump mix with pacing caps and concise copy.

C-Store Entry Push

Entry/exit screens with offer bundles aligned to store hours.

Weekend Boost

A wider format mix to capture leisure traffic timing (Fri/Sat/Sun in UAE).

Prove at the pump—then scale. (Pilot Plan)

Weeks 0–2

Zone audit, player connectivity, safety guardrails, PoP validation.

Weeks 3–6

Run 'Pump Dwell' + 'Commute Peaks' packages; start weekly reports; tune loops.

Weeks 7–10

Add 'C-Store Entry Push'; test weather triggers for beverages; adjust floor prices.

Weeks 11–12

Compile final IAB-aligned report and create a plan to scale to 25–50+ screens.

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Fuel Station FAQs

Ready to turn the forecourt into performance?

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