Residential Towers
Neighborhood-friendly DOOH for everyday moments at home.
Plan day-parted loops for lobbies, elevators, mailrooms, and parking; deliver policy-safe schedules with quiet-hours guardrails; adapt creatives to community updates and local offers; and report IAB-aligned modeled impressions—PDPL-ready in the UAE.
Quiet hours, ultra-short dwell, community context.
Ultra-short windows
Attention is measured in seconds (8–20s) in elevators, with slightly longer dwell in lift lobbies and mailrooms.
Quiet-hours constraints
Reduced brightness and motion after late evening are essential for resident comfort and acceptance.
Community utility is key
Content must balance building notices, maintenance windows, and amenity bookings with ads.
Mixed content balance
A careful mix of resident updates and neighborhood retail/services is needed to avoid feeling “ad-heavy”.
What to deploy—and where.
Planner
Zone filters (lobby, elevators, mailroom), quiet-hours presets, IAB-aligned reach modeling.
One
Policy-aware serving with brightness/motion caps by hour/zone, PoP, and health alerts.
Exchange
Curated packages (Commute Windows, Lobby Prime, Retail Downstairs).
Studio
Dynamic templates with triggers for day-part, quiet-hours, and building calendars.
Zones to model:
Make every second count—without noise.
Elevators (8–15s)
Single-frame headlines, high contrast, zero flicker, and strict motion limits.
Lift Lobbies (15–30s)
Micro-sequences of building notices and short offers with frequency caps.
Lobby/Atrium (45–90s)
A mix of brand stories and community info with restrained motion.
Mailroom (30-60s)
Utility messages (pickup hours) plus ads for nearby services, with day-part variants.
Parking/Gate (10-20s)
Legible, ultra-brief, high-contrast messaging for pass-by visibility.
Gym/Pool Entrances (45-90s)
Amenity hours, class times, and wellness partner offers with day-part variants.
Curate inventory like neighborhood slots.
Commute Windows
Early AM & evening return slots across elevators and lift lobbies with concise copy.
Lobby Prime
Peak lobby flows during check-in and visitor windows with premium brand frames.
Retail Downstairs
Promos for ground-floor/nearby retail and services (coffee, pharmacy, laundry).
Amenities Boost
Gym, pool, and mailroom updates paired with relevant partner offers (wellness, cleaning).
Prove in everyday routines—then scale.
Weeks 0–2
Zone audit, player connectivity, quiet-hours/motion guardrails, PoP validation.
Weeks 3–6
Run 'Commute Windows' + 'Lobby Prime' packages; start weekly reports; tune loops.
Weeks 7–10
Add 'Retail Downstairs' package; integrate building calendar; test quiet-hours variants.
Weeks 11–12
Compile final IAB-aligned report pack; plan scale across buildings and estates.