All Products & Compare

One platform. Four modules. Clear choices.

See how One, Planner, Exchange, and Studio fit together. Compare capabilities by workflow, decide where to start, and pick the right tier.

Trusted by media owners & agencies worldwide

Makan One

Unified ad server & CMS with Proof-of-Play and IAB-aligned reporting.

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Planner

Map-first planning with eligibility, availability, and modeled reach.

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Exchange

PMP, Guaranteed, RTB with floors, pacing, and reconciliation.

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Studio

Dynamic creative templates that adapt to context.

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Capability matrix by workflow

Scroll right to compare across all modules →

Workflow One Planner Exchange Studio
Scheduling & loopsSeed onlyPublishes to One
Policy guardrails (RTA)✔ runtime✔ planning✔ deal-time✔ pre-publish
Proof-of-Play (PoP)Ties to dealsTies to variants
IAB-aligned modeled impressions✔ reports✔ forecasts✔ reconciliation✔ variant deltas
Availability & conflictsViewRespects
Packages, floors, pacingViewPrep
Dynamic triggers (day-part/weather/…)
BI exports (CSV/JSON)
SSO / RBAC

Which one should I start with?

Media Owners

Start with One → add Planner → enable Exchange → scale via Studio.

Agencies/Brands

Start with Planner → activate via Exchange → use Studio when dynamic is needed.

Retail/Developers

Planner + One to operationalize loops → Studio for offers → Exchange for demand.

Integrators

One for ops + Planner for scope; certify Exchange paths; package Studio templates.

Need help choosing?

Not sure where to begin? Our team will tailor the right entry point for your goals and help you scope a pilot in under 30 minutes.

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