About Makan
Building a safer, smarter, and more measurable future for DOOH in the UAE.
Our Mission
Makan helps media owners, agencies, and developers plan, buy, deliver, and measure DOOH with confidence. We align to IAB measurement standards, embed PDPL privacy by design, and enforce RTA safety guardrails—so results are defensible and operations are predictable.
One platform. Four powerful modules.
Makan One
Unified ad server & CMS with Proof-of-Play and network health.
Planner
Map-first planning, eligibility, availability, and IAB-aligned reach modeling.
Exchange
Programmatic routes—PMP, Guaranteed, RTB—with floors, pacing, and reconciliation.
Studio
Dynamic creative templates that adapt to day-parts, weather, and venue context.
Built for how DOOH works here.
Makan turns these market realities into product defaults instead of one-off projects.
Formalized RTA policies
Require safer, more accountable planning and delivery.
Standardized buyer expectations
Demand for reports that go from PoP to modeled impressions (IAB).
PDPL privacy law
Mandates privacy-first data flows without relying on PII.
How we make decisions.
Measurement-First
Every feature ties back to PoP → modeled impressions.
Privacy by Design
Minimize data, keep it regional, document retention.
Safety in Software
Placement/format/brightness guardrails pre-publish & runtime.
Open Integration
SDKs, APIs, webhooks, and OpenRTB adapters.
Operational Clarity
Uptime targets, alerting, and exportable logs for full transparency.