For Agencies & Advertisers
Plan clearly. Buy confidently. Prove outcomes you can defend.
Build DOOH plans on a map-first workflow, activate PMP/Guaranteed/RTB through a transparent Exchange, and report IAB-aligned modeled impressions—PDPL-ready and RTA-compliant for the UAE.
What slows DOOH performance today.
Fragmented planning
Spreadsheet chaos, unclear eligibility, and no shared source of truth for available inventory.
Opaque measurement
PoP without standardized modeled impressions leads to weak ROI stories and budget defense.
Activation friction
PMP/Guaranteed setup differs by network, and RTB bid paths are often inconsistent and slow.
Creative drag
Endless resizes and little context-fit to dwell-time, weather, or specific venue needs.
Reconciliation pain
Log mismatches, frequent make-goods, and slow settlement processes delay campaign closure.
One workflow from brief to billing.
Plan
Planner: Map-first filters, eligibility guardrails, availability view, and IAB-aligned reach modeling.
Buy
Exchange: Activate PMP/Guaranteed/RTB with package previews, floors, and pacing control.
Deliver
One: Policy-aware serving, Proof-of-Play (PoP) logging, network health and alerts.
Create
Studio: Dynamic templates that adapt to weather, day-part, venue type, or retail signals.
From map to live deals—step by step.
Define Scope
Select zones, formats, day-parts; set KPIs.
Validate Eligibility
Check RTA rules, format fit, availability.
Model Reach
Forecast IAB-aligned impressions & costs.
Commit to Buy
Push to Exchange (PMP/Guaranteed) or RTB.
Deliver & Prove
Log PoP, convert to impressions, compare plan vs actuals.
Report & Reconcile
Export for BI, settle on verified delivery.
Packages that match real behaviors.
Retail Evenings
Short dwell loops targeting after-work traffic in malls and hypermarkets.
Preview package →Transit Windows
Time-sensitive bursts of messaging aligned to flight/train departures and arrivals.
Preview package →Fuel Dwell
High-frequency, short-format loops for captive audiences at pumps and forecourts.
Preview package →Hospitality Moments
Venue and hour-specific messaging for F&B upsell, events, and spa promotions.
Preview package →Residential Community
Frequency-capped promos and updates for residential towers and mixed-use lobbies.
Preview package →Evidence buyers can stand behind.
From PoP to Modeled Impressions
Standardized IAB methods using venue, day-part, and format context.
Plan vs. Actuals
Clear reporting on pacing health, occupancy usage, and conflict notes.
Exports for BI & Clients
Get raw data in CSV/JSON for your tools, plus clean PDF summaries for stakeholders.
Creative at scale.
Studio Templates
HTML5/video with safe zones; design once, then adapt to many contexts.
Context Triggers
Adapt creative to day-part, weather, venue type, or optional retail signals like SKU/price.
A/B & Multivariate Testing
Measure variant deltas via modeled impressions and export results to BI.
Start simple. Scale when you’re ready.
Planner Access
Map planning, eligibility, modeling, and scenario comparison tools.
Exchange Buyer Plan
DSP connectivity, package previews, log-level exports, and support SLAs.
Studio for Agencies
Template gallery, context triggers, approvals, and A/B testing per workspace.
Note: Programmatic fees apply on PMP/Guaranteed/RTB transactions.
What good looks like.
“Multi-zone retail/hospitality mix in Dubai: planning cycle −35%, under-delivery make-goods −28%, eCPM +14% after package fit and pacing controls; clean reconciliation with PoP-tied modeled impressions.”