For Media Owners & Network Operators
Increase occupancy, protect safety, prove delivery — and unlock programmatic revenue.
Makan gives DOOH owners a single operating stack: plan with confidence, deliver with guardrails, turn PoP into IAB-aligned insights, and sell via PMP/Guaranteed/RTB — PDPL-ready and RTA-compliant in the UAE.
The five bottlenecks for DOOH owners.
Under-utilized screens
Fragmented tools, manual scheduling, and poor loop fit lead to low occupancy and eCPM.
Safety & policy risk
Inconsistent enforcement of RTA rules for format, brightness, and placement creates compliance gaps.
Trust gap in reporting
Proof-of-Play alone isn't enough; buyers demand standardized, IAB-aligned modeled impressions.
Slow cash cycles
Reporting disputes and make-goods due to unverified delivery prolong Days Sales Outstanding (DSO).
Programmatic readiness
Buyers want PMP/Guaranteed paths, but owners often lack the tools for packaging, floor pricing, and pacing control.
One platform. Clear outcomes.
Operate
Makan One enforces safety and schedule policies, captures PoP, and monitors network health.
Plan
Planner exposes eligible capacity, day-parts, and conflicts; forecasts occupancy & modeled impressions.
Monetize
Exchange packages inventory, sets floors, and activates PMP/Guaranteed/RTB with log-level transparency.
Differentiate
Studio scales dynamic creatives aligned to dwell-time, weather, and venue context.
Go live in weeks, not months.
The Owner Launch Pack is a structured service to get your network operational, compliant, and ready for programmatic revenue.
What’s included:
- Integration checklist (players/CMS), RTA guardrails, PoP validation.
- Loop & day-part templates by venue class; health & alerting setup.
- Packaging starter library (e.g., Retail Evenings, Fuel Dwell).
- Reporting bundle: weekly PoP + IAB-aligned modeled impressions.
- Deliverables: Onboarding plan, policy presets, pilot report pack, and scale recommendations.
From screens to revenue — in 5 steps.
Assess & Connect
Validate screens, connect players, enable PoP.
Plan & Forecast
Surface eligible capacity, conflicts, and occupancy.
Enforce & Deliver
Apply RTA policies, schedule loops, monitor health.
Measure & Prove
Convert PoP to IAB-aligned modeled impressions.
Package & Sell
Create PMP/Guaranteed deals, set floors, reconcile.
Operational clarity, commercial confidence.
Operational KPIs
Uptime (SLA target), PoP accuracy, incident MTTR, loop fit vs dwell-time.
Monetization KPIs
Occupancy, eCPM/CPT, fill rate (by format/day-part), pacing health.
Reports
Weekly IAB-aligned pack, PoP & deal logs (CSV/JSON), buyer-friendly PDF summaries.
Programmatic readiness.
Packaging & Yield
Venue/zone/format packages with eligibility baked-in. Hard/soft floors with nudges from forecast signals.
Pacing & Brand Safety
Caps/day-parts tuned to dwell-time. Size/ratio checks, brightness guardrails, pre-approval queues.
Reconciliation
Log-level bundle tying requests/bids/wins to PoP & modeled impressions.
Scale at your pace.
Starter
Up to 25 screens, policy presets, PoP export, weekly report pack, email support.
Pro
Up to 200 screens, advanced reporting, alerting & escalation, SSO, priority support.
Enterprise
200+, HA/DR, custom compliance & reporting, 24/7 support and onboarding.
Note: Programmatic fee applies for Exchange transactions (PMP/Guaranteed/RTB).
From pilot to predictable revenue.
“Retail/Transit mix (Dubai): 32% occupancy uplift vs baseline; PoP accuracy 99.2%; eCPM +18% post-packaging; DSO −21% with verified delivery packs.”