For Retail & Real-Estate Developers
Turn venues into revenue—build a privacy-safe Retail Media Network on DOOH.
Use Makan to plan venue-level loops by dwell-time and store hours, deliver policy-safe schedules, adapt creatives to context (day-parts, weather, inventory), and report IAB-aligned modeled impressions—PDPL-ready in the UAE.
Why in-venue media underperforms today.
Static loops, generic messages
No sync with store hours, inventory levels, or actual visitor dwell-time.
Operational burden
Reliance on spreadsheets, manual resizes, and reactive changes across many screens.
Compliance risk
Inconsistent RTA guardrails for brightness, format, and placement across mixed-use venues.
Weak evidence of value
PoP without standardized modeled impressions makes it hard to prove value to tenants/brands.
Monetization gaps
No clean path to programmatic (PMP/Guaranteed/RTB) packages for national brand buyers.
One platform for in-venue impact and monetization.
Plan with Context
Use Planner to filter by venue class & day-parts, view conflicts, and model IAB-aligned impressions.
Deliver with Guardrails
Use One for policy-aware serving, signed Proof-of-Play (PoP), and real-time health alerts.
Monetize Programmatically
Use Exchange to curate packages like 'Retail Evenings' or 'Food-Court Dwell' with floors and pacing.
Differentiate with Creative
Use Studio to link creatives to day-parts, weather, and optional retail signals like SKU/price windows.
Launch a privacy-safe RMN in weeks.
The Retail Media Pack is a structured service to audit your venues, define your packages, and launch a compliant, monetizable network.
What’s included:
- Venue audit (formats/brightness), RTA alignment, player connectivity, PoP validation.
- Loop & day-part blueprints by venue class (entrances, food courts, parking).
- Package library (e.g., Retail Evenings, Weekend Push, Point-of-Entry).
- Studio templates (EN/AR) with safe zones and optional retail feeds.
- Deliverables: Onboarding plan, policy presets, package catalog, template set, report pack, and scale recommendations.
From blueprint to buyer in 5 steps.
Assess & Connect
Validate screens, enforce RTA guardrails, enable PoP.
Design Loops
Set day-parts by footfall & dwell-time.
Model Reach
Forecast occupancy & IAB-aligned impressions.
Package & Price
Build packages, set floors, define pacing caps.
Activate & Prove
Sell via PMP/Guaranteed/RTB, log PoP, reconcile.
Messages that change with the moment.
Template Gallery
Promos, price drops, bundle deals, event teasers, food-court specials.
Context Triggers
Day-part, weather, weekday/weekend, venue zone; optional SKU/price window feeds.
Safety & Localization
Size/ratio, brightness, and RTA validation. EN/AR packs with RTL-safe layouts.
Evidence you can trust.
IAB-Aligned Reporting
Signed PoP logs, weekly IAB-aligned report pack (CSV/JSON + PDF), and plan-vs-actuals.
Key Performance Indicators
Occupancy fit, modeled impressions, eCPM per package, and relevance rate for dynamic creative.
Verified Delivery
Reduce DSO and disputes with verified delivery packs for clean invoicing.
Choose your path to scale.
Starter
For a single venue or small estate. Includes day-part loops, templates, weekly reports, and email support.
Pro
For a multi-venue estate. Adds package catalog, floors/pacing, A/B testing, BI exports, and priority support.
Enterprise
For a city-wide RMN. Adds custom adapters, SLAs, HA/DR, regulated-category controls, and 24/7 support.
Note: Programmatic fees apply for Exchange transactions (PMP/Guaranteed/RTB).
What good looks like.
“Mixed-use mall estate (Dubai): +29% occupancy vs. static baseline; +16% eCPM post-packaging; make-goods −24%; DSO −18% with verified delivery packs; EN/AR templates triggered by day-parts.”