Transit (Metro, Bus & Airports)
Time-sensitive DOOH for people on the move.
Plan windows around commuting peaks and dwell zones, deliver policy-safe schedules across platforms, concourses and shelters, and report IAB-aligned modeled impressions—PDPL-ready and RTA-compliant for the UAE.
Velocity, peaks, and strict safety rules.
Peaky flow
Sharp AM/PM commute spikes and weekend leisure shifts demand flexible scheduling.
Mixed dwell times
Higher dwell on platforms and in concourses contrasts with short windows in-vehicle or kerbside.
Safety-critical environments
Strict brightness/placement limits and anti-distraction guidelines near roads are non-negotiable.
Operational complexity
Managing multi-operator assets, day-part exceptions, and service changes requires a unified view.
What to deploy—and where.
Planner
Map filters (line/station/zone), eligibility, AM/PM peaks, IAB-aligned reach modeling.
One
Policy/safety guardrails, Proof-of-Play (PoP), health & alerting per line/station.
Exchange
Packages for Commuter AM/PM, Weekend Leisure, Airport Arrivals/Departures.
Studio
Dynamic templates for time-of-day, service windows, and weather.
Zones to model:
Match dwell to loop length.
Commuter AM (06:30–09:30)
Short, high-frequency bursts; headlines-first; strong contrast.
Midday (11:00–15:00)
Balanced loops mixing brand messages with utility like wayfinding.
Evening Return (17:00–20:00)
Offer-led creative, frequency-capped to avoid fatigue for daily commuters.
Late/Overnight (20:00+)
Reduced brightness with safety and service messages prioritized.
Airport Arrivals/Departures
Align with banks of flights; longer dwell times near baggage claim and boarding gates allow for richer content.
Curate inventory like timetables.
Commuter AM
High frequency on platforms/shelters with strict contrast & brevity rules.
Evening Return
Promo-first content on platforms/concourses with pacing caps.
Weekend Leisure
Targeting mall-linked stations and airport leisure corridors.
Airport Departures
Longer narratives and multi-frame sequences for security/boarding approach.
Airport Arrivals
Welcome and transport offers in baggage halls and landside exits.
Go live safely and predictably.
Site & Hardware
- ✓ Format/sightline maps
- ✓ Power & grounding
- ✓ Glare & brightness tests
Network & Players
- ✓ Connectivity & clock sync
- ✓ Offline buffer validation
- ✓ PoP test plays & alerting
Policy & Safety
- ✓ RTA guardrails set
- ✓ Anti-distraction rules
- ✓ Exception workflow
Planning
- ✓ Line/station zoning
- ✓ AM/PM windows
- ✓ Loop blueprints
Creative
- ✓ EN/AR templates
- ✓ High-contrast AM set
- ✓ Validation passes
Trading
- ✓ Package definitions
- ✓ Floors & pacing
- ✓ Buyer/DSP onboarding
Prove in peaks—then scale. (Pilot Plan)
Weeks 0–2
Venue/zone audit, player connectivity, safety guardrails, PoP validation.
Weeks 3–6
Run 'Commuter AM' + 'Evening Return' packages; begin weekly reports and loop tuning.
Weeks 7–10
Introduce airport package (if available); test AM/PM creative variants; adjust floors.
Weeks 11–12
Compile final IAB-aligned report pack and create a plan to scale across lines/zones.